Is it a necessary need or just a passing whim to consider the digital lifestyle?
To understand how to deal with the digital lifestyle as a reality of our time, let’s view a couple of examples from the past.
When the car became achievable for normal average people, it replaced the horse transportation and created a whole new market.
The agricultural revolution and after that, the industrial revolution did both occur due to innovations. The industrial revolution was a movement that improved the production by replacing human labor with tools. Production got faster, cheaper and with higher quality. It was a significant milestone for economic growth.
The innovations of today have their main focus on the digital world. Without even reflecting anymore, we are all accustomed to making bank transactions on the Internet. Tickets of all kinds you purchase via your laptop or smartphone. With the growth of Uber, ordinary taxis will soon only be a chapter in the history books.
The digital lifestyle is here to stay, with you or without you.
The Internet of Things (IoT) is already called the next Industrial Revolution, and it will change the way all businesses, governments, and consumers interact with the physical world.
Here are some interesting data:
- There will be 34 billion devices with connections to the Internet by 2020, up from 10 billion in 2015.
- By 2006, 6% of the world population was connected to the Internet. For 2010, the figure grew to 26%, and by 2020 almost 100% will have a connection.
- Of the increasing growth of sales of the Internet products and services that we can relate to information and education amount to $126 million per day.
You Can Approach The Digital Lifestyle As A Chameleon Or As A Dinosaur
The digital revolution, like it or not, is taking place here and now. We all have two alternatives to choose among:
- Not accept the new way of doing business and the new automated consumer style, the digital lifestyle, but treat it as a short fashion wave that soon will die out – the dinosaur syndrome.
We all know what happened to the dinosaurs….
- Be a “chameleon,” (these incredible animals changing their skin color depending on the environment), and trying your very best to take advantage of the new digital era.
If you belong to the big group of baby boomers, as I do, born between 1946 and 1964, there are certain hurdles to overcome.
The most important and also the most common reason to close out baby boomers from the digital lifestyle has its roots in the education system where we grew up.
To give a professional opinion, advice, and treatment to a person suffering from any disease or illness, it requires many years of medical studies at the University. “So, keep your hands off and do not even try to play the role of a doctor.”
To construct a bridge over a river, you need years of engineering skills. “So, why should you even bother to think about how to build a bridge?”
To be a successful businessperson, you need years of studies in economics and business administration from a well-reputed university or business school. “So,…..well, don’t think about it.”
Nobody will blame you for this way of thinking. It was the way we were educated and indoctrinated. Probably it was the best way of succeeding at that time.
The Digital Lifestyle Changes Everything
Times have changed, and the new digital world is different. Entrepreneurs like Bill Gates, who eagerly developed Windows and making it possible for regular people like you and me to enter the computer world, and Steve Jobs who with the same vision in mind developed the first computer accessible for “normal” people, they have turned up-side-down the mindset to use.
To figure out if you fulfill the attributes of a dinosaur thinking, you will defend yourself with the following set of objections to typical questions about the Internet and digital life:
“ The Internet is not for me. I’m too old for this.”
“ I never got the opportunity to learn these skills at school.”
“ My children and grandchildren use it because they are accustomed to it.”
“ This is something that won’t survive for a long time.”
“ I don’t trust online payments.”
“ I prefer personal service.”
The list can be much longer, but with these few examples, you can probably see the pattern.
The truth is that with the new and disruptive innovations in place, every single person on earth with access to a computer or any other Internet connected device can be a digital “guru,” and you will be it sooner than what you can imagine. But you need to change from a “dinosaur” mindset to the one of a “chameleon.”
A Perfect Lifestyle For Baby Boomers
Although baby boomers often are portrayed as the postwar generation of opportunity and optimism, many boomers worry about retirement and have failed to prepare adequately for the transition from work to retirement. Many boomers are planning to remain in the workforce beyond age 65 for various reasons. If it isn’t for nothing more than a consistent income and a sense of identity could be reason enough.
Even if the income could be a reason to continue working after the retirement, (and indeed it’s a good and valid one), more available free time is another important cause. You would like to enjoy your retirement but work with something on your terms. Something you love to do.
After erasing completely, the “dinosaur” excuses, the next step to take is all about leveraging your passions in life. In a Gallup research, it is found that 2015 only 32% of U.S. workers were engaged at work. It means that they feel a passion for what they are doing. Alarming figure!
Life is too short not to enjoy every single day.
As a typical baby boomer born in an offline world and aging into an online world, this article relates pretty well to what I have gone through in my life. View the short video about my journey and how I became a passionate online marketer.