The topics that baby boomers search on YouTube do stick out


 How do baby boomers search on YouTube? Is there a pattern or just random surfing around behavior?

Reports state that 67% of baby boomers watch YouTube, and 44% do it daily. Facebook is still the largest social media for grown-up people, but YouTube is not far from reaching the same level and even surpassing it.

The truth is that there is a clear tendency for what baby boomers search on YouTube. According to Google, the most watched categories are entertainment, music, and news.

The different generations watch fairly similar content. However, the goal might be different. Baby boomers use to watch videos on YouTube to save time.

But there are also other topics catching boomers’ attention, like:

  • Learning about technology
  • Watching tutorials and guides
  • Accessing “how-to” content
  • Staying “in-the-know”

Videos content most preferred…

The question of why baby boomers like video content so much can be summarized in three words:

  • Informative
  • Engaging
  • Relatable
  • Entertaining

In this new Internet era, videos are the marketer’s best friend. They help in expressing and interacting better than text or images. Baby boomers are becoming more associated with YouTube than any other generation, as the platform helps them to stay engaged, plan a better retirement, learn new things, and connect completely new ideas.

Daily, thousands of people are turning to retirement with more time to do other things than they were used to during their long time in the working environment. This generation optimizes their time to learn on YouTube, and according to surveys, it’s right now the most YouTube-using generation. One out of three boomers uses YouTube to learn about products and services.


What Baby Boomers Search on YouTube Should Seriously be Considered


What Baby Boomers Search on YouTube Should Seriously be Considered

No matter if you are on the user or provider side, as a baby boomer, you will experience huge advantages of YouTube.

Having a product or service you would like to promote or at least inform about, the same issues, doubts, and questions are coming up over and over again.

The truth is that thousands of baby boomers are searching for the same answers, and creating videos on YouTube answering those common questions, could be a goldmine for your business or search for answers.

Watch the video and learn how to successfully formulate your message.

Here are the links referred to in the video.

Extra Income Streams Online for Seniors – A Beginner’s Guide

Top 5 Topics That Concern Senior Citizens the Most

Extra Income Streams Online for Seniors [Video]

Whatever idea you have about your retirement, when it comes to time, resources, and wealth, it is crucial to find the balance in life. After all, I believe that we all agree that this part of life should be the best one

“ModernWealthy” could be the key to the lifestyle you have always dreamed of, and now is only a click away.


Want to stay updated on new posts just like this one?
and get the latest posts automatically via email

Jan O. Nilsson – What do Baby Boomers Search on YouTube? <== to the top of the page

                                                       Follow me: