Using a Black Friday strategy will be your difference this year
A black Friday strategy is more important than ever this year.
Black Friday is around the corner, and between the turkey and calm family intercourse, you are probably gearing up for a holiday weekend sale frenzy to make the purchase of the year.
The old traditional Black Friday strategy will not be excluded in the shift pattern. This year we will probably remember as the year of the changes.
That the United Kingdom, finally, is leaving the European Union shouldn’t have been possible a few years ago. In the same way, not too many people actually believed that Donald Trump was going to be the next president of the most powerful nation in the world.
You can dive into any niche in society, and the common keyword is “change.”
From that perspective, why shouldn’t a traditional multi-billion shopping day as Black Friday follow the same pattern?
There are different versions of how the name Black Friday became the name of this purchasing day. The latest one is about how bookkeepers use black figures when a company is turning into a profit. Many business segments indeed rely on the last quarter sales, starting with Halloween and ending with Christmas.
However, this story about Black Friday is a myth.
The modern term Black Friday actually started in Philadelphia in the 60ths. The day after Thanksgiving, the city was flooded with tourists and shoppers from everywhere ahead of the big Army-Navy football game. Said game, traditionally takes place on the Saturday after Thanksgiving.
The police had an extra busy time with long shifts on the day, protecting people in general from no proper behaviors taking advantage of the enormous crowds. It was an extraordinarily active day for the authorities, and the corps in Philadelphia invented the term Black Friday.
Changes In The Black Friday Strategy Purchase Pattern
The most important shopping season, according to Kimberly Amadeo (blog post publishes at The Balance), occurs between Black Friday and Christmas. According to the same source, 30% of annual retail sales occur during this period.
The predicted sales the November and December sales starting with Black Friday 2019 are estimated to 729.3 billion U.S. dollars. This is a stable increase of roughly 4% per year.
In many cases, the online shop is the winner. They have lower costs and can afford lower selling prices.
A year ago, Black Friday pulled in $6.22 billion in online sales, up 23.6% from the previous year, and setting a new high.
According to Deloitte, online purchases are slowly taking over the consumer pattern. This year online shopping is calculated to 59% of the total sale while traditional store sales will decline to 36%
Do You Need a Black Friday Strategy for Your Cyber Monday Purchases
Since some years ago, and due to the increasing online purchase, the online market created its own “Black Friday” and is called Cyber Monday. It happens on the Monday after Black Friday.
As a lot of consumers use the Internet to check out prices and other conditions, traditional retailers are also going online. At the same time, there is no longer any fixed days, dates, or hours on when to start. Both Black Friday and Cyber Monday are slowly (well, not that slow to be honest) covering each other’s “game plan.”
Big retail players as Walmart, Costco, and some others are working hard to seriously entering the online segment of their potential market. They know it’s important not to lose market shares.
No matter how you would like to view the whole commercial event during these multi-billion trading days around Thanksgiving. Again, we can clearly see how online marketing is taking over the entire commerce.
To make it even more exciting and fascinating, calculations show that 15% of the online business is managed through affiliate marketing. (Source: BI Intelligence)
If you take a giant in the segment, like Amazon, the figure is reaching the impressive number of 40%, which is coming from affiliates.
This whole new commercial scenario taking form is an invitation to entrepreneur minded people around the world to grab your piece of the cake.
Get onboard on an appropriate affiliate program. Go after the whole package including training, coaching, and the entire platform to get your business up and running.
Indeed it’s much easier, and much, much cheaper as well, than starting an offline retail business.
Here is Your Black Friday Strategy in a Nutshell
While the yearly Black Friday sales increase by around 4%, the online sales stand for a two-digit annual increase. It’s not only the big and well-known players that contribute to the online growth but all new entrepreneurs who start small and scale it up as their business succeed.
The revolutionary new factor to take into account, and that in a significant portion contributes to this “never-seen-before” online entrepreneurial scenario is, without any doubt, the simplicity to start an online business.
When you think about your personal Black Friday strategy, think about how you can take advantage of this new wave.
No huge investments. Start with a part-time business set up. Forget about selling or other complicated commitment
Simply click the banner below, give it a try, and as part of your Black Friday strategy, position yourself on the business side. The increasing Black Friday sales will continue, and for sure, the two digits online increase will go on for years to come. Get your share of the cake. Click the banner below and join in!
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Jan O. Nilsson – How to Create a Winning Black Friday Strategy <==Go to the top of page