Watch out for seniors and YouTube as a powerful alliance
Seniors and YouTube is a combination that silently is conquering the Internet world. While marketing gurus worldwide are trying to find out how to optimize their campaigns, very few are paying much attention to what’s happening among more grown-up adults.
By the way, I hate to use the word seniors as a label for us more mature people. It gives a touch of old and obsolete. I use seniors and YouTube mixed together in this article to get a better SEO ranking on Google. Isn’t that crazy!
But as online entrepreneurs, we must accept that success is very much about being seen. Imagine the “good old days” when you bought everything in a shop of your choice. To get to know this favorite shop, they needed to do something to get your attention. Otherwise, there would never be a click between your desire and the product you were searching for.
Later on, more giant shopping malls started to grow. They represent an enormous advantage for the smaller shops with limited budgets to hang on to the flow of people coming to the mall and achieved by a joint marketing strategy by the mall as a corporation.
It all works the same way…but digital in the new Internet world. The large malls are Google, Facebook, Instagram, and other similar well-known platforms. YouTube belongs to Google, so it’s like an island within the Google mall.
Your shop in the mall
When you establish your little shop in the mall and many people pass by, some will notice your store and, for curiosity, enter to see what you have to offer. Some will not even notice that you exist. In the digital world, it can be compared to what is called organic growth. To just be there, some will pay attention to your little shop. Others will ignore you.
However, to get more customers to your shop, you need to have some sort of sign outside your shop, in colors and lightning, catching people’s attention. Maybe you need to put stickers on the storefront with words and phrases pulling people to your shop. This activity could be compared to the digital world’s SEO (search engine optimization).
As a blogger, like me, you always have to offer content your audience is interested in. As you are reading this article, it seems that I succeeded.
Suppose you now are getting a certain flow of potential customers to your shop, thanks to being established in the commercial mall that attracts a lot of people to visit, and also get people to enter your shop by using appealing signs and stickers. In that case, it comes a moment when you want to boost your sales. Maybe it’s Christmas time, Black Friday, or something similar, and people visit the malls with their pockets full of cash to buy. What do you need to do to get your piece of the cake?
Why should the digital marketplace work in a different way? Well, it doesn’t!
However, as you can understand from this little metaphor of comparing online and offline marketing, you must have a good product and a friendly, well-designed shop before even considering investing in advertising.
So, what have seniors and YouTube to do with all this?
YouTube is today the “favorite shop” for grown-up adults. It’s the place where we hang out most of the time. In the U.S., 67% of people of age 56 and up use YouTube.
To understand the size of YouTube as your “commercial mall,” take a look at these figures (source):
- YouTube viewers watch one billion hours of video content every day
- There are over 2.6 billion YouTube users logged in each month
- 500 hours of videos uploaded on YouTube per minute
- YouTube is the world’s second most visited website, with 22.8 billion monthly visits
- After Facebook, YouTube is the world’s second most used social platform
Seniors and YouTube a Logical Fit
When I started my online business eight years ago, YouTube wasn’t on the agenda. In fact, YouTube was a very young platform by then, founded early in 2005. When Google bought the company a year later, a new start and strategy came in place, bringing YoutTube to what it is today.
Today’s growing community of retired and grown-up people dramatically differs from those only a few decades ago. We are healthier, more active, and more social. YouTube fulfills all the requirements we have to be that active and social. By the way, we boomers easily find our videos about how to be healthier. It’s all about how to live the golden age lifestyle to the fullest.
Life experience, new skills, and the right approach
The journey has been long, amazing, and sometimes on a wobbly road as an online entrepreneur. There have been moments of success but also troublesome days with failures. It’s part of an entrepreneur’s life.
What I’m tremendously grateful for is that I found the right community from the very beginning. With my life experience and the new skills I have been learning every single day; I could finally consider myself an online entrepreneur and marketer.
Even if there are plenty of outsourcing possibilities on the Internet, I decided to build my website myself. It took me time, but the learning process also gave me a new skill set. After all, I’m pretty proud of my website.
The new and trendy way of doing business online today is on YouTube. It’s a platform in constant growth, and seniors and YouTube really make a good fit here. Why should you consider YouTube when connecting with your 55+ audience?
Thanks to the community, system, and platform I’m connected to for my Online business, a 90 days YouTube course changed the game in my business. Never before I’ve seen such fast development of results caused by one training course.
Interested? You must be, as you still are reading the article. Click here and get your free training on how to become a successful YouTube marketer. Mainly, it’s recommended to all grown-up seniors searching for the ultimate way of living as retired – the golden age lifestyle.
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Jan O. Nilsson – Why Seniors and YouTube Make a Good Combination <==Go to the top of page