16 Marathon Rules I Use to Run My Online Business After 60

Are you thinking about starting your own online business after 60? This guide explains what to expect and how to get started.

We will cover everything you need to know, from business ideas to mindset. If so many have started their online business after 60, you can too. Keep reading to see how.

Statistically, you are more likely to succeed with your business now than when you were younger. Don’t let societal norms hold you back. Your time as an entrepreneur is now.

It’s Never Too Late

You often hear about gurus who started their online businesses when they were young. Bill Gates was 19 when he founded Microsoft. Steve Jobs was 21 when he started Apple. Mark Zuckerberg was around the same age when he founded Facebook. But the actual average age of successful online business startups is much higher.

My personal experience is different. I started my online business at 62, and now, at 74, I have a different perspective on the right age to get started.

What 24 Marathons Taught Me How to Start an Online Business After 60

If you are retired or reaching retirement age, watch my video to learn the rules I used to get started and how to avoid hurdles along the way.

In this video, I share the 16 marathon rules I used to build my online business after 60. And guess what? They work!

After 24 marathons, the same principles of pacing, systems, rest, and patience changed how I work online.

If you want to start an online business at 60 or later, this is a calm, realistic way to think about it, without overnight-success hype.

There are many good reasons for starting an online business later in life.

Your experience

As a senior, you have much more know-how than you think. For example, if you worked in sales and marketing, as I did, you are probably a master in that area without knowing it.

Think about it. What did you do well? Were there any topics people often asked you about? When you write it down, you will notice something: You know this stuff. This experience is gold.

You know how to handle money

After a long life, you have gone through all types of money-related issues. You earned a lot of money. But you also spent money on unnecessary things. Maybe you even got broke at one point.

You have gone through it all. Now, in retirement, you know how to handle money, which helps when you start an online business after 60. You don’t spend money before you know exactly what you’re getting for it, and you calculate in depth.

Younger people often miss this knowledge and let their emotions drive their decisions.

Your network

After all these years, you have built a network. Colleagues, customers, and providers all belong to it. Add personal relationships outside work: clubs, associations, and your group of personal friends.

Younger generations are still building their network. But you already have one, and you can call on them.

Your earned freedom

If you are past 60, your kids are probably done with school and are in full swing building their careers. You’ve done the hard work of guiding your kids toward a successful life, and now you can focus on your own freedom.

When retiring, you leave decades of hard work behind you. You don’t need to think about the pending project due Monday. All pending work that fills your mind when you go to sleep is gone.

Now you’re free to do what you want. Use this freedom!

Being a Successful Senior Entrepreneur With Your Online Business After 60

You have probably read about successful entrepreneurs who started late in life:

Bernie Marcus, who opened the first Home Depot stores at 50.
Ray Kroc, who started the Mc Donald’s franchise business at 52.
Arianna Huffington founded The Huffington Post at 55.
Harland David Sanders, who created Kentucky Fried Chicken at 65

You can add many more to the list, but the message is clear: Age is not a roadblock; it can be the opposite. Perhaps you know some successful entrepreneurs in your network. Go and join them!

Now, you probably have a lot of arguments. That’s fine. That’s how to handle it when I encourage you to start your own online business after 60.

In an earlier article, we went through these arguments and turned them into real tips for succeeding with your online business after 60. Read it, and discover the chest of gold you’re sitting on right now.

Pros and Cons of Starting an Online Business After 60

Many senior entrepreneurs think about starting an online business after 60, but never push the start button. So, let’s finish this article with a short exercise to see where you stand.

The following points represent the reality. Mark the ones you consider to be your “pros” and your “cons.”